Elements of Design

Naturalistic floral design is about instinct and individual expression - it is not about following the rules or trying to achieve perfection. That being said, having a solid knowledge of each of the seven Elements of Design - the fundamental keystones to all artistic work - is invaluable. Without this, it can be all too easy to overwork flower arrangements, repeat the same mistakes or simply feel overwhelmed in knowing where to start. A combination of design theory and a close observation of the natural world will allow you to achieve your creative potential as a florist and designer.

Each element can be purchased separately, or as part of the full course.

21 demonstrations

3.5+ hours video

200+ class notes

*For those who have previously taken our discontinued classes ‘Shape & Form’ and ‘Colour’ - you may find some repetitions in the written class notes - all recipes, films and photographs are new.